Title: Winning Combinations: The Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies
Publisher: Wiley
Publication Date: 1992
Language: English
ISBN 10: 047153658X
ISBN 13: 9780471536581
Binding: Hardcover
Condition: New

About this title

Synopsis

Describes the growing popularity of mergers between small and large companies in order to compete more successfully in the business world. The author describes how the marketing skills and distribution capacity of a major firm can enhance the innovative and specialized approach of a small company.

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