Winning in Asia: Strategies for Competing in the New Millennium

Williamson, Peter J.

ISBN 10: 0875846203 / ISBN 13: 9780875846200

Published by Harvard Business Review Press, 2004

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875846203I4N10

Synopsis:

The first book to spell out exactly what multinational and local Asian firms must do to compete successfully in post-crisis Asia

While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China’s rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the “Asian norm” of the 80s and 90s.

Most importantly, it tackles head-on the critical issue of what companies—both local Asian businesses and multinational corporations operating in Asia—must do and how they must change in order to compete successfully in the next round of Asian competition.

About the Author: Peter Williamson is the Affiliate Professor of Asian Business and International Management at INSEAD and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.

Bibliographic Details

Title: Winning in Asia: Strategies for Competing in...
Publisher: Harvard Business Review Press
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket