How To Win New Business - Proven Trends, Tips & Tactics book reveals the strategies and steps I have successfully implemented, both nationally and internationally over the past 30+ years. It also provides you with am easy to implement and dynamic roadmap which I have used to generate billions in new business revenue for Fortune 500 Clients and other well-known brands. Having lead and/or facilitated multi-disciplinary teams, managed account development efforts, and fostered relationships with executive decision makers – I am expert at achieving account revenue goals and have an above average ‘batting-average’ on winning global business pitches and new business over three decades. How I contributed to my clients over three decades in the US and worldwide: 1. I provided an intimate understanding of business strategies, product group/service offerings, organization, processes, and decision-making structures. 2. Build lasting impressions with clients who are interested in building relationships, trust and loyalty 3. I demonstrated how to build a world-class reputation for innovation, design, marketing and engineering services. 4. Always achieved annual revenue contribution goals 5. Always surpassed new client acquisition targets 6. Demonstrated proactive ability in reaching executive decision makers 7. Worked well within the existing matrix organization and receiving high peer evaluations as a team player 8. Taught and coached how to exploit the entire sales cycle, with success in targeting, soliciting and winning multinational accounts – including business valued at over $5+ million in new revenues 9. Expertly assembled and responded to large complex proposals (not just responding to RFI’s or RFPs) 10. Consistently dedicated to excellence and build high performance daily habits If you purchased this book, you probably want to grow your business, increase your ‘batting average’, increase your revenues and become even more high profile. Luckily, you have come to the right place. This book will show you how to gain a massive increase in new business and exploit ALL the opportunities that are out there for the taking! Not only will this book serve as your Roadmap, special guide and resource, it will also deliver a significant advantage in growing and winning more new business in the years to come. My ‘New Business Roadmap’ has enabled me to directly assist, manage and help hundreds of Fortune 500 brands and clients, over five continents, generate billions in new business revenue. For decades I have seen the most effective advertising is the advertising that gets the most people to buy at the lowest possible cost. And, telling the reader or viewer what to do. Subtlety doesn’t work and never has! So whether you want to grow Nationally or internationally, this book lets you tap into the experiences I gained working in New York City, San Francisco, Taiwan, New Zealand, Hong Kong, Australia, San Francisco, Singapore, London and other global markets. I soon discovered that for a campaign to be successful overseas, you had to create a highly tailored and culturally sensitive communications plan to succeed. What works in the USA, for an American market, does not necessarily translate into success overseas! So if you want to expand globally, this book will save you time AND money as it maps the way! I've created successful strategies and campaigns for iconic brands including: IBM, Microsoft, VISA, E*Trade, Acer Computers, Coca-Cola, Mars, Unilever, BP Oil, American Express, Ferrari, IMG, British Airways, LG Electronics, P&G, Weight Watchers, Cisco, Nike, EA.com, AT&T, BMW, Disney, Pfizer, Nestle, Air France, etc This book shares my insights and experience, gained over the past 30+ years working on a wide variety of global Advertising, Digital, Direct Marketing and PR campaigns. Remember, there is nothing more inspiring than bold ideas based on results and massive success! Happy Hunting!

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