Win at All Costs: Inside Nike Running and Its Culture of Deception

Matt Hart

1,484 ratings by Goodreads

Language: English

Published by HarperCollins Publishers Inc, 2021

0062917781 / 9780062917782

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant--and wondering whether anything in the high-stakes world of Olympic sport has truly changed." --Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program--the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file--a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . .". Opening the file, Hart realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board as part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and their Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deception that began when Steve Magness, an assistant to Salazar, broke the omertà--the Mafia-like code of silence around performance-enhancing drugs and gray-area tactics among those involved--and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher, who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. They revealed a cult-like environment where athletes were pushed beyond the bounds of human athletic ability at the expense of competing with integrity: where runners' declining mental and physical health was neglected while they were encouraged to misuse supplements and prescription medications with the help of complicit medical professionals. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike's secretive running program, uncovering a cutthroat corporate culture of systemic cheating, gender discrimination, drug misuse, and medical malpractice. Shocking in the extent of its revelations, Win at All Costs opens readers' eyes to the reality that rigged competition is widespread and entrenched--even at one of the most prestigious sports brands in the world. …

Seller Inventory # 00094414039

Title
Win at All Costs: Inside Nike Running and Its Culture of Deception
Author
Matt Hart
Publisher
HarperCollins Publishers Inc
Publication year
2021
Condition
Good
Binding
Paperback
Language
English
ISBN 10
0062917781
ISBN 13
9780062917782

World of Books (was SecondSale)

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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