The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Language: English
Published by McGraw-Hill Companies, 2021
- Hardcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
£ 5.63
Quantity: 1 available
Add to basketItem description from seller
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1264266790I4N10
- Title
- The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
- Author
- Slim, Pamela
- Publisher
- McGraw-Hill Companies
- Publication year
- 2021
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1264266790
- ISBN 13
- 9781264266791
- Item weight
- 1.15 pounds
Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.
Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.
The Widest Net shows how to:
- Search outside your own lens/bias/routine/history to target ideal customers.
- Attract the interest and attention of new leads by learning more about them authentically.
- Develop products and services suited to these customers.
- Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
- Build and sustain loyalty and trust with new customers.
- Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
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About the Author
"About the title" may belong to another edition of this title.
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Thrift Books Global LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
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