Why The World Is Full Of Useless Things

Steve McKevitt

ISBN 10: 1905736029 / ISBN 13: 9781905736027

Published by Cyan Books, 2006

About this Item

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Bibliographic Details

• Title: Why The World Is Full Of Useless Things
• Publisher: Cyan Books
• Publication Date: 2006
• Language: English
• ISBN 10: 1905736029
• ISBN 13: 9781905736027
• Binding: Paperback
• Condition: Used; Good

About this title

Synopsis

The Future has failed to live up to expectations: rather than flying round
in jet packs and taking holidays on the moon, we're sitting in traffic jams
and watching reality TV.

A witty and cynical look at how we have allowed phoney ideas and useless
products to dominate our lives. How did this happen? Why is the world so
full of rubbish?
Steve McKevitt went to QVC and back to find the answers.

Synopsis

Our journey begins with Home Creative Studio (a pointless piece of software
that cost millions to develop), and takes in bottled water, homoeopathy,
the Cosmic Ordering Service, Cillit Bang, spam email, the seven signs of
ageing, personal loans, reality TV, celebrity authors, chicken tikka
masala, Princess Diana, Café Rouge, Big Brother, gap years, online gaming,
The Daily Mail, the Interactive Bible (an ambitious attempt to do nothing
less than improve upon The Word of God) and much more besides.

Discover a world that has embraced technology, but forgotten science; a
world that doesn't know what it wants, but knows when it wants it - now.
Most importantly, find out why the world is full of useless things.

About the Author

Steve McKevitt has over 10 years senior strategic communications and marketing experience in the entertainment and consumer electronics sectors.
He also wrote City Slackers (Cyan).