The author of the critically acclaimed Butterfly Economics reassesses the "Iron Law of Failure" in terms of its business and political applications, debunking conventional economic theory to explain how companies and policy-setting government sectors behave like living organisms and why change and evolution are essential to their continued existence. 17,500 first printing.

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‘Punchy and entertaining ... The real importance of what Ormerod is saying goes far beyond economics... Exhilarating.’ -- Brian Appleyard, New Statesman

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Why Most Things Fail: Evolution, Extinction and Economics

Ormerod, Paul

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