Why Smart People Make Bad Food Choices : The Invisible Influences That Guide Our Thinking. This item is unavailable.Why Smart People Make Bad Food Choices : The Invisible Influences That Guide Our Thinking

Harness the Psychology of Food for a Healthy Lifestyle

“...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” —Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA

2021 International Book Awards finalist in Health: Diet & Exercise
#1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy

Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improve your quality of life.

Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong?

Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.

Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.

You can:

• Understand the psychology behind hidden influences
• Make better food decisions
• Fear less and enjoy more the food you eat

If you enjoyed books like Eat, Drink, and Be Healthy; SuperLife; How to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.

Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet.

Jack previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in 60 countries on the future of food and consumer behavior.

Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a JD, an MS in Environmental Science, a BA in psychology and chemistry and a BS in biology from Indiana University.