Why People (Don't) Buy: The Go and Stop Signals
Amitav Chakravarti, Manoj Thomas
Language: English
Published by Palgrave Macmillan, 2015
- Hardcover
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: REPRINT ] Publisher: Palgrave Macmillan Pub Date: 6/12/2015 Binding: Hardcover Pages: 232 REPRINT edition.
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- Title
- Why People (Don't) Buy: The Go and Stop Signals
- Author
- Amitav Chakravarti, Manoj Thomas
- Publisher
- Palgrave Macmillan
- Publication year
- 2015
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137466677
- ISBN 13
- 9781137466679
"Synopsis" may belong to another edition of this title.
About the Author
Manoj Thomas is Associate Professor of Marketing and Director of Business Simulation Lab at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He trains MBA students and executives to identify and test powerful consumer insights. Thomas has received the Apple Award for Excellence in Teaching. He holds a PhD in marketing from the Stern School of Business at New York University. His specialization is consumer psychology. His research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science and Psychological Science. Thomas has received several research fellowships, has been nominated an MSI Young Scholar, and is an Associate Editor for the Journal of Consumer Psychology. He lives in the idyllic town of Ithaca, NY with his charming wife and two sons.
"About the title" may belong to another edition of this title.
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