The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Language: English
Published by Taylor & Francis Group, 2003
Series: Book 4 of 19 - Routledge Interpretive Marketing Research
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 12741456-20
- Title
- The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
- Author
- Mick, David Glen, Ratneshwar, S., Huffman, Cynthia
- Publisher
- Taylor & Francis Group
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415316170
- ISBN 13
- 9780415316170
- Item weight
- 1.303 pounds
- Dimensions
- N/A
- Series
- Book 4 of 19: Routledge Interpretive Marketing Research
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:
- What is the nature of motives, goals, and desires that prompt consumption behaviours?
- Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
- How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
"Synopsis" may belong to another edition of this title.
About the Author
S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
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