The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

Book 4 of 19: Routledge Interpretive Marketing Research

Huffman, Cynthia (Edited by)/ Mick, David Glen (Edited by)/ Ratneshwar, S. (Edited by)

ISBN 10: 0415220955 ISBN 13: 9780415220958
Published by Routledge, 2000
Language: English
Condition: New Hardcover

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