Why We Buy: The Science Of Shopping
Underhill, Paco
ISBN 10: 0684849135 ISBN 13: 9780684849133
Published by Simon & Schuster, 1999
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Hardcover
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Your Online Bookstore, Houston, TX, U.S.A.
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About this Item
Description:
Seller Inventory # 0684849135-3-21987709
Synopsis:
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
About the Author: With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
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Bibliographic Details
Title: Why We Buy: The Science Of Shopping
Publisher: Simon & Schuster
Publication Date: 1999
Binding: Hardcover
Condition: Good