Why We Buy: The Science Of Shopping
Underhill, Paco
ISBN 10: 0684849135 ISBN 13: 9780684849133
Published by Simon & Schuster, 1999
Used
Hardcover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
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This specific item is no longer available.
About this Item
Description:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00066742936
Synopsis:
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
About the Author: With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Why We Buy: The Science Of Shopping
Publisher: Simon & Schuster
Publication Date: 1999
Binding: Hardcover
Condition: Good
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WHY WE BUY: THE SCIENCE OF SHOPP
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Hardcover. Condition: Good. Seller Inventory # 0684849135-3-21987709