Why They Buy: American Consumers Inside and Out. This item is unavailable.
Settle, Robert B.; Alreck, Pamela L.
5 ratings by Goodreads
Language: English
Published by Wiley, 1986
- Hardcover
- Used
Seller: Aspen Book Co., Denver, CO, U.S.A.Aspen Book Co.
5-star seller
AbeBooks seller since January 29, 2025
Unavailable
Hardcover
Condition: Used - Good
£ 3.95
Item description from seller
A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there.
Seller Inventory # PKV.0471844578.G
- Title
- Why They Buy: American Consumers Inside and Out
- Author
- Settle, Robert B.; Alreck, Pamela L.
- Publisher
- Wiley
- Publication year
- 1986
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471844578
- ISBN 13
- 9780471844570
In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motivators and physical and psychological influences behind their buying habits. This book reveals how consumers learn about their options in the marketplace and develop attitudes toward products and brands, stores and services, and explores how social roles, demographics and life stages affect consumer behavior.
"Synopsis" may belong to another edition of this title.
Search results for Why They Buy: American Consumers Inside and Out
There are 10 more copies of this bookView all results