When Sparks Fly: Harnessing the Power of Group Creativity
Leonard-Barton, Dorothy; Swap, Walter C.
ISBN 10: 1591397936 ISBN 13: 9781591397939
Published by Harvard Business Review Press (edition ), 2005
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About this Item
Description:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1591397936-11-1
Synopsis:
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
About the Author:
Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.
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Bibliographic Details
Title: When Sparks Fly: Harnessing the Power of ...
Publisher: Harvard Business Review Press (edition )
Publication Date: 2005
Binding: Paperback
Condition: Very Good