When Good Companies Do Bad Things : Responsibility and Risk in an Age of Globalization
Language: English
Published by John Wiley & Sons, 1999
- Hardcover
- Used
Seller: solisjbooks, Port Kembla, NSW, Australiasolisjbooks
AbeBooks seller since January 22, 2020
Condition: Used - Very good
£ 7.78
Quantity: 1 available
Add to basketSeller Inventory # 001961
- Title
- When Good Companies Do Bad Things : Responsibility and Risk in an Age of Globalization
- Author
- Schwartz, Peter; Gibb, Blair
- Publisher
- John Wiley & Sons
- Publication year
- 1999
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471323322
- ISBN 13
- 9780471323327
Integrity in business has traditionally meant being honest, upright, and ethical, but in response to globalization, companies are being forced to move beyond this definition and add to it another fundamental quality–integration with society. Corporations must anticipate and respond directly to the demands of public opinion rather than waiting for government intervention, mediation, and regulation to force them into action. When Good Companies Do Bad Things explores the strategic relationship between know–how, integrity, and integration, demonstrating how companies that fail to embrace the deeper meanings of these terms jeopardize their reputations and future prosperity.
The notion of corporations taking on social issues for the greater good is gaining momentum, not only because of political correctness but because it can strengthen a company′s long–term strategy. Peter Schwartz and Blair Gibb examine well–known cases of companies like Shell, Nike, Texaco, and Nestlé, illustrating the huge financial risks of corporate assumptions that lead many companies to make poor choices. When Good Companies Do Bad Things explores the strategic relationship between know–how and integrity, demonstrating how companies that do not embrace the deeper meanings of these terms can jeopardize their own reputations and future prosperity. The authors present new approaches that demonstrate how it is possible to translate social value into business value.
Peter Schwartz, author of The Art of the Long View, and Blair Gibb recount well–known cases of companies like Shell, Nike, Texaco, and Nestlé, companies that found themselves facing accusations of hazardous environmental practices, racism in the workplace, and human rights violations. To themselves and the corporate world they were each considered good companies, until they were blindsided by issues on which large segments of the public felt that their trust had been violated. Schwartz and Gibb present new approaches to avoid the financial pitfalls of bad corporate assumptions and enable good companies to make good on translating social value into business value.
"Synopsis" may belong to another edition of this title.
About the Author
BLAIR GIBB is a GBN principal, former planning officer at Amnesty International′s London headquarters, an international trade specialist, and poet.
"About the title" may belong to another edition of this title.
solisjbooks
Port Kembla, NSW, Australia
AbeBooks seller since January 22, 2020
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solisjbooks
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