What is post-branding?
Language: English
Published by Set Margins' Publications Jun 2026, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 31.56
Quantity: 2 available
Add to basketItem description from seller
Neuware - Part design experiment, part critical theory, part how-to manual, What Is Post-Branding offers a creative counter to branding's neoliberal orthodoxy Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market If not, why not, and is there an alternative Now available in a hardcover edition, What Is Post-Branding is a work of 'practical theory' divided in four parts. The first section, DIS-BRANDED, consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, Mixed Messages, is a provocative visual essay illuminating the texts' main themes. The third section, Manual, presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with Context, which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.…
Seller Inventory # 9789083682013
- Title
- What is post-branding?
- Author
- Oliver Vodeb
- Publisher
- Set Margins' Publications Jun 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 9083682013
- ISBN 13
- 9789083682013
- Item weight
- 302 grams
- Dimensions
- 174x112x24 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
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