What Works in Fashion Advertising
Winters, Arthur Allen
ISBN 10: 0934590869 ISBN 13: 9780934590860
Published by Visual Reference Pub Inc, 1996
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Hardcover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00038496655
Synopsis:
A provocative and critical look into the world of fashion advertising. Fully Illustrated. 158pp.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: What Works in Fashion Advertising
Publisher: Visual Reference Pub Inc
Publication Date: 1996
Binding: Hardcover
Condition: Good
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What Works in Fashion Advertising
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs6177790999
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What Works in Fashion Advertising
Published by
Retail Reporting Bureau, New York, NY, 1996
ISBN 10: 0934590869
ISBN 13: 9780934590860
Used
Hardcover
Seller: Gerry Mosher, Rockford, IL, U.S.A.
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Hardcover. Condition: Very Good+, dust jacket only. Near Fine; Blue paper over boards, grey paper jacket, clean copy in and out, appears never read, spine of jacket is slightly faded, jacket in protective plastic cover, ; 1 x 12.5 x 9.5 Inches; 158 pages. Seller Inventory # 9405
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What Works in Fashion Advertising
Published by
Visual Reference Pub Inc, 1996
ISBN 10: 0934590869
ISBN 13: 9780934590860
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0934590869I4N00
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What Works in Fashion Advertising
Published by
New York, New York, U.S.A.: Visual Reference Pub Inc, 1996
ISBN 10: 0934590869
ISBN 13: 9780934590860
Used
Hardcover
Seller: Rob the Book Man, Vancouver, WA, U.S.A.
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. Large hardback in near fine condition with near fine dust jacket. Seller Inventory # 621277
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What works in fashion advertising. Interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers.
Published by
New York : Retail Reporting Corporation, 1996
ISBN 10: 0934590869
ISBN 13: 9780934590860
Used
Hardcover
Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. 150 S. Umschlag leicht berieben, sonst gutes Exemplar. - What Works in Fashion Advertising takes a provocative and critical look into what the message is communicating. Advertising that works has creative strategies and tactical executions driven by marketing objectives to build brands, sell products, and increase customer loyalty. Fashion ads and campaigns are presented in merchandise categories and selected for what can be learned from an examination of their marketing objectives, creative strategies, and tactical executions. To survive in today's highly competitive marketplace, producers and retailers must gather and share information to better understand all aspects of consumer behavior. Even fashion products with broad-based appeal must have separate strategies for each consumer segment. Advertisers need to know what works (and what doesn't work) to connect with the "values, attitudes, and lifestyles" that influence why, when, and where people buy. The What Works Checklist has been devised by the editors to evaluate what works now in fashion advertising. Up to now, fashion advertising made the marketing objective fit the creative strategy-now the strategy must fit the objective. This is "being on strategy." ISBN 9780934590860 Sprache: Deutsch Gewicht in Gramm: 1550 Mit zahlr. farb. Abb. Gebundene Ausgabe mit Schutzumschlag. Seller Inventory # 930200
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What Works in Fashion Advertising, interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers
Published by
Retail Reporting Corp, New York, 1996
ISBN 10: 0934590869
ISBN 13: 9780934590860
Used
Hardcover
First Edition
Seller: Between the Covers-Rare Books, Inc. ABAA, Gloucester City, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Near Fine. First edition. Near fine in near fine dust jacket. A nice copy, almost new. Seller Inventory # 128776
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What Works in Fashion Advertising. Interpreting the Strategic Thinking Behind the Advertising and Communications of Fashion Producers and Retailers.
Published by
Retail Reporting Corporation, New York,, 1996
ISBN 10: 0934590869
ISBN 13: 9780934590860
Used
Hardcover
Seller: Antiquariat Christoph Wilde, Düsseldorf, Germany
Seller rating 5 out of 5 stars
159, (1) S. Orig.-Pappband mit ill. Orig.-Umschlag. - Umschlag am Rücken etwas verfärbt. Ansonsten gut erhaltenes Exemplar. Innen sauber. Seller Inventory # 050342
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What Works in Fashion Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780934590860. Seller Inventory # 5819521
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