What Is Strategy and Does It Matter?

Whittington, Richard

ISBN 10: 1861523777 / ISBN 13: 9781861523778

Published by Cengage Learning EMEA, 2000

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to some page edges/pages, may include notes, highlighting or underlining. Seller Inventory # wbs4474707116

Synopsis:

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.

About the Author: Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

Bibliographic Details

Title: What Is Strategy and Does It Matter?
Publisher: Cengage Learning EMEA
Publication Date: 2000
Binding: Soft cover
Condition: Good
Edition: 2nd Edition