What Is Strategy----And Does It Matter
Richard Whittington
ISBN 10: 1861523777 ISBN 13: 9781861523778
Published by Thomson Learning Emea, 2000
New
Paperback
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
2nd edition. 192 pages. 9.25x6.25x0.50 inches. In Stock. Seller Inventory # zk1861523777
Synopsis:
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
About the Author: Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.
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Bibliographic Details
Title: What Is Strategy----And Does It Matter
Publisher: Thomson Learning Emea
Publication Date: 2000
Binding: Paperback
Condition: Brand New
Edition: 2nd Edition