What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Language: English
Published by Kaplan Business, 2006
- Hardcover
- Used
Seller: Glands of Destiny First Edition Books, Sedro Woolley, WA, U.S.A.Glands of Destiny First Edition Books
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Add to basketItem description from seller
Publisher: Kaplan Business, 2006. First Edition, First Printing. FINE- hardcover book in FINE- dust-jacket. Not remainder marked. Not price-clipped. Not a book club edition. Not an ex-library copy. All of our books with dust-jackets are shipped in fresh, archival-safe mylar protective sleeves.
Seller Inventory # SKU1027210
- Title
- What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
- Author
- Briggs, Rex; Stuart, Greg
- Publisher
- Kaplan Business
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1419584332
- ISBN 13
- 9781419584336
- Item weight
- 18 ounces
Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don't know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits.
What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds.
Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as:
* Why 47% of the advertising campaigns studied didn't work and what you can do to guarantee yours does
* How to spend the same advertising budget, but get better results
* How to get your CFO and CEO to eagerly increase your marketing & advertising budget
* How to forecast next year's advertising budget (Hint: It's not by using last year's spending!)
* How to immediately fix your advertising by applying these principles and real nuggets of wisdom
Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET
"Synopsis" may belong to another edition of this title.
About the Author
Greg Stuart is the CEO and President of the Interactive Advertising Bureau, the leading global association for the interactive advertising and marketing industry. Greg has more than 20 years experience in advertising, with 10 years in traditional advertising and 10 years building and launching Internet advertising businesses. A long-standing industry leader in both the Internet and advertising industries, Greg has taught graduate studies at New York University in Internet direct marketing; he has a bachelor's degree in economics from the University of Washington, Seattle.
"About the title" may belong to another edition of this title.
Glands of Destiny First Edition Books
Sedro Woolley, WA, U.S.A.
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