What You See Is What You Get: My Autobiography
Language: English
Published by Pan Macmillan, 2010
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 5.88
Quantity: 1 available
Add to basketItem description from seller
Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.
Seller Inventory # CIN023074933XG
- Title
- What You See Is What You Get: My Autobiography
- Author
- Alan Sugar
- Publisher
- Pan Macmillan
- Publication year
- 2010
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 023074933X
- ISBN 13
- 9780230749337
"Synopsis" may belong to another edition of this title.
About the Author
Lord Sugar is the owner of Amshold Group Ltd and the popular star of the long-running BBC series The Apprentice. Born in the East End of London, he is a self-made multi-millionaire whose entrepreneurial flair and talent for innovation saw him take his electronics company Amstrad from a one-man operation to an international market-leader. He was knighted in 2000.
In 2009 the Prime Minister, Gordon Brown, appointed him as Enterprise Champion, to advise the government on small business and enterprise and he was also awarded a life peerage becoming Alan, Baron Sugar of Clapton, in the London Borough of Hackney. He is the author of two top 10 bestselling books, What You See is What You Get and The Way I See It. His latest book is Unscripted.
Photographer credit: Paul Marc Mitchell
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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