What We Learned in the Rainforest : Business Lessons from Nature
Language: English
Published by Berrett-Koehler Publishers, Incorporated, 2002
- Hardcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 15659941-20
- Title
- What We Learned in the Rainforest : Business Lessons from Nature
- Author
- Kiuchi, Tachi, Shireman, Bill
- Publisher
- Berrett-Koehler Publishers, Incorporated
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1576751279
- ISBN 13
- 9781576751275
- Item weight
- 1.303 pounds
- Dimensions
- N/A
With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include:
How Coca-Cola CEO Doug Daft uses diversity to drive sales
How Intel founder Gordon Moore creates profit by design
How Bill Coors builds businesses on the theory that "all waste is lost profit"
How Shell profits as an industrial ecosystem
What Weyerhaeuser and activists learned from each other
How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more
This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably.
Written by two would-be "arch enemies"-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability.
"Synopsis" may belong to another edition of this title.
About the Author
Bill Shireman is one of America's leading environmental advocates. He wrote California's bottle bill recycling law and has brokered deals between some of the world's largest corporations-Coca-Cola, Coors, Nike, Mitsubishi, and Weyerhaeuser-and most impassioned activists-Greenpeace, Rainforest Action Network, and the Sierra Club. Today he is CEO of Global Futures, serves as President of the Future 500, and leads a Corporate Accountability Practice (CAP) in partnership with Manning Selvage & Lee.
"About the title" may belong to another edition of this title.
Better World Books: West
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AbeBooks seller since March 14, 2016
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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