What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Yohn, Denise Lee
ISBN 10: 111861125X ISBN 13: 9781118611258
Published by Jossey-Bass, 2014
Used
hardcover
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Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 6 July 2010
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About this Item
Description:
Seller Inventory # 111861125X-4-35046655
Synopsis:
Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built―and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
- Reveals the seven key principles that the world's best brands consistently implement
- Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
- Provides tools and strategies that organizations can start using right away
Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
About the Author:
Denise Lee Yohn is an in-demand consultant and speaker with more than twenty-five years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets such as the New York Times, the Wall Street Journal, and the Harvard Business Review, and her powerful speeches regularly inspire business leaders around the country.
To learn more, please visit www.deniseleeyohn.com
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Bibliographic Details
Title: What Great Brands Do: The Seven ...
Publisher: Jossey-Bass
Publication Date: 2014
Binding: hardcover
Condition: Fair
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