What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

Jeff Jarvis

ISBN 10: 0061709697 / ISBN 13: 9780061709692

Published by HarperCollins Publishers Inc, 2011

About this Item

2011. Reprint. Paperback. What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, the author lays out his laws of what he calls the Google century. Num Pages: 288 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 140 x 203 x 18. Weight in Grams: 224. . . . . .

Seller Inventory # V9780061709692

Bibliographic Details

• Title: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
• Publisher: HarperCollins Publishers Inc
• Publication Date: 2011
• Language: English
• ISBN 10: 0061709697
• ISBN 13: 9780061709692
• Binding: Soft cover
• Condition: New

About this title

Synopsis

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

About the Author

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.