What Is E-business? : How the Internet Transforms Organizations

Li, Feng

ISBN 10: 1405125578 / ISBN 13: 9781405125574

Published by Wiley-Blackwell, 2006

Unread book in perfect condition. Seller Inventory # 4153776

Synopsis:

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business.

This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

• A coherent introduction to e-business.
• Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
• Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
• Supported by online lecturer and student resources, available soon.

About the Author: Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

Bibliographic Details

Title: What Is E-business? : How the Internet ...
Publisher: Wiley-Blackwell
Publication Date: 2006
Binding: Hardcover
Condition: As New