What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro
Ulwick, Anthony
ISBN 10: 0071408673 ISBN 13: 9780071408677
Published by McGraw-Hill Companies, 2005
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About this Item
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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0071408673I3N00
Synopsis:
A world-renowned innovation guru explains practices that result in breakthrough innovations
Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
About the Author: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Bibliographic Details
Title: What Customers Want: Using Outcome-Driven ...
Publisher: McGraw-Hill Companies
Publication Date: 2005
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket