Wharton on Managing Emerging Technologies
Language: English
Published by John Wiley & Sons Inc, 2004
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Fair
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Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher geh ren nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu ver ndern. Diese Technologien sind ein neues Spiel, dessen Regeln unvereinbar sind mit Kultur und Gesch ftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplin res Expertenteam der Wharton School erl utert, wie Gesch ftspraktiken ge ndert werden m ssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Dar ber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinsch tzung und zur Wettbewerbsstrategie ndern m ssen, und wie etablierte Firmen k nftig die g ngigen Fehler im Zusammenhang mit neuen Technologien vermeiden k nnen.
Seller Inventory # CIN0471689394A
- Title
- Wharton on Managing Emerging Technologies
- Author
- George S Day
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2004
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471689394
- ISBN 13
- 9780471689393
Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies.
The editors contend that managing emerging technologies represents a "different game," requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as:
- Common pitfalls and potential solutions for incumbent firms in managing emerging technologies
- Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness"
- The need for scenario planning and "disciplined imagination" to develop strategies under uncertainty
- The limits of patents in protecting gains from technology, and the use of lead time and other strategies
- The power of innovative financial strategies and the use of real options in making investments
- Using alliances and new organizational forms
- Developing a "customized workplace"
Praise for WHARTON on MANAGING EMERGING TECHNOLOGIES
"New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges."
―Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum
"Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems."
―Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos
"Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge."
―Jerry Karabelas, PhD, CEO, Novartis Pharma AG
"Synopsis" may belong to another edition of this title.
About the Author
PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton’s Emerging Technologies Management Research Program. He is also the founder and Chairman of Decision Strategies International, Inc.
ROBERT E. GUNTHER was the coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Making Decisions.
"About the title" may belong to another edition of this title.
World of Books Inc
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