Wertorientiertes Marketing und Human Resource Management
Language: German
Published by Springer Fachmedien Wiesbaden, 2014
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
£ 53.10
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Wirtschaftswissenschaftliche StudieBisher gelingt es Marketing- und Personalmanagern nur unzureichend, einen Nachweis ueber den Erfolgsbeitrag von Marken und Mitarbeitern zu liefern. Dies setzt die beiden Bereiche dem Risiko aus, zunehmend zu Kostenfakto.
Seller Inventory # 5122593
- Title
- Wertorientiertes Marketing und Human Resource Management
- Author
- Arnd Vomberg
- Publisher
- Springer Fachmedien Wiesbaden
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3658043377
- ISBN 13
- 9783658043377
- Dimensions
- 1.3 x 21.1 x 14.9
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
Bisher gelingt es Marketing- und Personalmanagern nur unzureichend, einen Nachweis über den Erfolgsbeitrag von Marken und Mitarbeitern zu liefern. Dies setzt die beiden Bereiche dem Risiko aus, zunehmend zu Kostenfaktoren degradiert zu werden und ihren Einfluss im Unternehmen zu verlieren. Auf der Basis branchenübergreifender Paneldaten untersucht Arnd Vomberg in zwei empirischen Studien die Wirkung von Marken und Mitarbeitern auf den Unternehmenswert und zeigt ihren positiven Effekt sowie Interaktionen zwischen ihnen auf.
Das Institut für Marktorientierte Unternehmensführung (IMU) wurde 1999 an der Universität Mannheim neu konstituiert. Es versteht sich als Plattform für anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die für die marktorientierte Unternehmensführung von Bedeutung sind.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Arnd Vomberg promovierte bei Prof. Dr. Dr. h.c. mult. Christian Homburg am Lehrstuhl für ABWL und Marketing I an der Universität Mannheim.
"About the title" may belong to another edition of this title.
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Greven, Germany 48268
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