Weblogs : The Power to Shape Public Opinion
Language: English
Published by British Library, Historical Print Editions Nov 2012, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 25.83
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Add to basketItem description from seller
Neuware - In the race to transform the military, breaking with traditional wisdom in terms of streamlining various organizational paradigms and learning from past strategies has unfortunately created its own momentum and inherent bias. Despite attempts aimed at encouraging innovation and seeking non-conventional answers to age-old questions, the military institution rarely recognizes and embraces real change when it stares straight into its face. The purpose of this research paper is to show how weblogs have the power to shape public opinion and why the military needs to utilize this resource. The descriptive survey and historical methodologies were used in gathering data for this project. Additionally, the author created a personal weblog to gain, track and report actual experience with weblogs. This paper defines what weblogs are and introduces certain weblog fundamentals. It establishes why people publish and read weblogs and offers an outline of the ongoing paradigm shift in mainstream media. A common theme throughout the paper is why weblogs are relevant to public affairs operations. The paper also highlights some of the common criticisms of weblogs and introduces a concept called the 'power of the tail.' The paper concludes with recommendations of how public affairs professionals and the military can effectively utilize this information tool.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…
Seller Inventory # 9781288299096
- Title
- Weblogs : The Power to Shape Public Opinion
- Author
- Anthony R. Hernandez
- Publisher
- British Library, Historical Print Editions Nov 2012
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1288299095
- ISBN 13
- 9781288299096
- Item weight
- 86 grams
- Dimensions
- 234x156x3 mm
"Synopsis" may belong to another edition of this title.
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