Web-to-print technology lets companies offer print products and services online when paired with an e-commerce storefront. Buyers place orders on a website, portal, or an app, choosing from a catalog of products and options. They may upload existing artwork files or use an embedded online design tool to create artwork within the website. Not all web-to-print technology is the same, however. A successful implementation requires planning and testing, and this is the book that walks you through each element of the web-to-print journey. Most importantly, there are exercises included to help you build your path to success.

The user experience enabled by web-to-print technology can’t be ignored, but you need to stand out and you need to make it easy for customers to engage. Use this guide to define your strategy and implement your plan.

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Web-to-Print: A Step-by-Step Guide for Implementing Web-to-Print Technology

Agarwal, Abhishek; Agarwal, Nidhi

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