At last! A comprehensive, user-friendly handbook for people who create or update Web content. Author Rachel McAlpine explains in simple language how to make your Web site findable, readable, credible and profitable through words alone. Every office needs a copy of this book.
Words are not an add-on! When carefully selected and cunningly placed, words will guarantee your Web site is noticed, visited and taken seriously. Expert Web copywriting is like free, worldwide advertising - and this book makes it easy.
Use Web Word Wizardry to:
* get your Web pages into the top ten search results right now
* dominate your slice of the huge Internet market
* turn information-hungry surfers into loyal customers
* make every Web page a doorway to your site.
You can do it! With this easy-to-follow guide on your desk, you can write winning Web pages - even if you think you can't write a grocery list. You're taken through the process step-by-step, and checklists make the job even easier.
Nowadays every organisation is expected to have a Web site. Web pages constantly need updating, and somebody has to write the words. Every time you tackle another page, you'll thank your lucky stars for Web Word Wizardry. With 4 essential principles, 24 clearly defined steps, 9 checklists and 2 tables, this is a 'must have' office tool for the 21st century.
If you have a small or home-based business, if you're in marketing, PR, communications or journalism, if you're a Webmaster or Web site developer - you need this book in your office.
You'll learn how to select powerful phrases, then put them in ten powerful places. To create text that's easy to read on a computer screen. To attract and retain customers with free information. To use words the world understands. To choose words that inspire and persuade - and much, much more.
Beginners: you don't need technical knowledge to write content.
Webmasters: you'll be surprised at the new material in this book. It converts everything you sort-of-half-knew about writing Web copy into crystal clear, practical guidelines. You'll certainly want to recommend Web Word Wizardry to your clients.
The power of words on the Web!
Get more traffic, customers and profit through the power of words alone.
Words are not an add-on! When carefully selected and cunningly placed, words will guarantee your Web site is noticed, visited and taken seriously.
Expert Web copywriting is like free, worldwide advertising - and this book makes it easy.
Use Web Word Wizardry to:
* get your Web pages into the top ten search results right now
* dominate your slice of the huge Internet market
* turn information-hungry surfers into loyal customers
* make every Web page a doorway to your site.
You can do it!
With this easy-to-follow guide on your desk, you can write winning Web pages - even if you think you can't write a grocery list. You're taken through the process step-by-step. Checklists ensure your Web pages are findable, readable, credible and bankable.
Every office needs this book.
Nowadays every organisation is expected to have a Web site. Web pages constantly need updating, and somebody has to write the words. Every time you do another page, you'll thank your lucky stars for Web Word Wizardry. With 4 essential principles, 24 clearly defined steps, 9 checklists and 2 tables, this is a 'must have' office tool for the 21st century.
If you have a small or home-based business, if you're a Webmaster or Web site developer, if you're in marketing, PR, communications or journalism - you need this book in your office.
What you'll learn.
You'll learn how to select powerful phrases, then put them in ten poweful places. To create text that's easy to read on a computer screen. To attract and retain customers with free information. To use words the world understands. To choose words that inspire and persuade - and much, much more.AUTHORBIO: Rachel McAlpine has received many awards for her 26 books, which include novels, poetry collections, textbooks for ESL students, plays, and books about writing and writers. She lives in Wellington, New Zealand, and specialises in writing copy for the Web. A long-time literary writer, McAlpine is now becoming known in the USA for her articles on Web content.
