- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
£ 9.98
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 6545-9780473057640
- Title
- Web Word Wizardry
- Author
- -
- Publisher
- - 01/01/1999
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0473057646
- ISBN 13
- 9780473057640
Words are not an add-on! When carefully selected and cunningly placed, words will guarantee your Web site is noticed, visited and taken seriously. Expert Web copywriting is like free, worldwide advertising - and this book makes it easy.
Use Web Word Wizardry to:
* get your Web pages into the top ten search results right now
* dominate your slice of the huge Internet market
* turn information-hungry surfers into loyal customers
* make every Web page a doorway to your site.
You can do it! With this easy-to-follow guide on your desk, you can write winning Web pages - even if you think you can't write a grocery list. You're taken through the process step-by-step, and checklists make the job even easier.
Nowadays every organisation is expected to have a Web site. Web pages constantly need updating, and somebody has to write the words. Every time you tackle another page, you'll thank your lucky stars for Web Word Wizardry. With 4 essential principles, 24 clearly defined steps, 9 checklists and 2 tables, this is a 'must have' office tool for the 21st century.
If you have a small or home-based business, if you're in marketing, PR, communications or journalism, if you're a Webmaster or Web site developer - you need this book in your office.
You'll learn how to select powerful phrases, then put them in ten powerful places. To create text that's easy to read on a computer screen. To attract and retain customers with free information. To use words the world understands. To choose words that inspire and persuade - and much, much more.
Beginners: you don't need technical knowledge to write content.
Webmasters: you'll be surprised at the new material in this book. It converts everything you sort-of-half-knew about writing Web copy into crystal clear, practical guidelines. You'll certainly want to recommend Web Word Wizardry to your clients.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Get more traffic, customers and profit through the power of words alone.
Words are not an add-on! When carefully selected and cunningly placed, words will guarantee your Web site is noticed, visited and taken seriously.
Expert Web copywriting is like free, worldwide advertising - and this book makes it easy.
Use Web Word Wizardry to:
* get your Web pages into the top ten search results right now
* dominate your slice of the huge Internet market
* turn information-hungry surfers into loyal customers
* make every Web page a doorway to your site.
You can do it!
With this easy-to-follow guide on your desk, you can write winning Web pages - even if you think you can't write a grocery list. You're taken through the process step-by-step. Checklists ensure your Web pages are findable, readable, credible and bankable.
Every office needs this book.
Nowadays every organisation is expected to have a Web site. Web pages constantly need updating, and somebody has to write the words. Every time you do another page, you'll thank your lucky stars for Web Word Wizardry. With 4 essential principles, 24 clearly defined steps, 9 checklists and 2 tables, this is a 'must have' office tool for the 21st century.
If you have a small or home-based business, if you're a Webmaster or Web site developer, if you're in marketing, PR, communications or journalism - you need this book in your office.
What you'll learn.
You'll learn how to select powerful phrases, then put them in ten poweful places. To create text that's easy to read on a computer screen. To attract and retain customers with free information. To use words the world understands. To choose words that inspire and persuade - and much, much more.AUTHORBIO: Rachel McAlpine has received many awards for her 26 books, which include novels, poetry collections, textbooks for ESL students, plays, and books about writing and writers. She lives in Wellington, New Zealand, and specialises in writing copy for the Web. A long-time literary writer, McAlpine is now becoming known in the USA for her articles on Web content.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
Shipping rates from United Kingdom to U.S.A.
| Item | 4 to 15 business days | 4 to 15 business days |
|---|---|---|
| First item | £ 6.98 | £ 6.98 |
Payment methods
Seller's business information
WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Bahamut Media, Wallingford, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All books will normally be shipped within 1 working day of being ordered. We provide the best shipping rates we can to each country and you can rest assured that if you are not happy with anything you receive, you have a 100% money-back guarantee with us.