Web ReDesign 2.0: Workflow That Works

Kelly Goto, Emily Cotler

ISBN 10: 0735714339 / ISBN 13: 9780735714335

Published by New Riders Pub, 2004

About this Item

: Este libro es una guía práctica que demuestra cómo planificar, presupuestar, organizar y gestionar proyectos de rediseño web desde la conceptualización hasta el lanzamiento. Destila la experiencia del mundo real en un enfoque sólido para el flujo de trabajo de rediseño web, centrándose en las prioridades comerciales y el buen diseño. Incluye estudios de caso y formularios para poner el conocimiento en acción. EAN: 9780735714335 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Web ReDesign 2.0: Workflow That Works Autor: Kelly Goto| Emily Cotler Editorial: New Riders Publications Div Of Pearson Idioma: en Páginas: 281 Formato: tapa blanda.

Seller Inventory # Happ-2021-Nov-19-95861

Bibliographic Details

• Title: Web ReDesign 2.0: Workflow That Works
• Publisher: New Riders Pub
• Publication Date: 2004
• Language: Spanish
• ISBN 10: 0735714339
• ISBN 13: 9780735714335
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Como nuevo

About this title

Synopsis

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

About the Author

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.