Web ReDesign 2.0: Workflow that Works

Goto, Kelly,Cotler, Emily

ISBN 10: 0735714339 / ISBN 13: 9780735714335

Published by New Riders, 2004

Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Seller Inventory # P-BN400307-RAG-20250428-G

Synopsis:

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

About the Author:

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

Bibliographic Details

Title: Web ReDesign 2.0: Workflow that Works
Publisher: New Riders
Publication Date: 2004
Binding: paperback
Condition: Good
Edition: 2nd Edition