Web Personalization in Intelligent Environments

ISBN 10: 3642260314 ISBN 13: 9783642260315

Published by Springer, 2012

Language: English

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Bibliographic Details

Title: Web Personalization in Intelligent ...

Publisher: Springer

Publication Date: 2012

Binding: Soft cover

Condition: New

About this title

Synopsis:

At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user's attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.

From the Back Cover:

Web is evolving at a speed never experienced by any other discipline before. This research book includes a sample of new research directions on Web personalization in intelligent environments. The contributions include: