Web Mining Applications in E-Commerce and E-Services

Language: English

Published by Springer, Springer Jan 2009, 2009

3540880801 / 9783540880806

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This item is printed on demand - Print on Demand Titel. Neuware -Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 192 pp. Englisch.…

Seller Inventory # 9783540880806

Title
Web Mining Applications in E-Commerce and E-Services
Author
I-Hsien Ting
Publisher
Springer, Springer Jan 2009
Publication year
2009
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3540880801
ISBN 13
9783540880806
Item weight
459 grams
Dimensions
241x160x16 mm

buchversandmimpf2000

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