Web Design for ROI
Language: English
Published by Pearson Education, Limited, 2008
- Softcover
- Used
Condition: Used - Good
£ 7.94
Quantity: 1 available
Add to basketItem description from seller
: Descubre cómo diseñar sitios web que generen resultados tangibles y maximicen el retorno de la inversión (ROI). Este libro te guiará para convertir visitantes en compradores y prospectos en clientes potenciales. Aprenderás a realizar pequeños cambios en el diseño que pueden tener un gran impacto en tus resultados finales, así como consejos sencillos para aumentar las ventas y los leads en un 10% a 50% (o más). Incluye estrategias de diseño concretas y efectivas para optimizar tu presencia en línea. EAN: 9780321489821 Tipo: Libros Categoría: Tecnología Título: Web Design for ROI Autor: Lance Loveday| Sandra Niehaus Editorial: Pearson Education, Limited Idioma: en Páginas: 196 Formato: Tapa blanda Año de publicación: 2008.
Seller Inventory # Happ-2026-06-09-3cfd6a36
- Title
- Web Design for ROI
- Author
- Lance Loveday; Sandra Niehaus
- Publisher
- Pearson Education, Limited
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321489829
- ISBN 13
- 9780321489821
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
"Synopsis" may belong to another edition of this title.
From the Back Cover
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
"About the title" may belong to another edition of this title.
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