Web Design Optimization .from Scratch: Proven Methods for Creating More Compelling Web Sites
Published by John Wiley & Sons Inc, 2010
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 27.19
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- Title
- Web Design Optimization .from Scratch: Proven Methods for Creating More Compelling Web Sites
- Author
- Hunt, Benjamin
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2010
- Condition
- Brand New
- Binding
- Paperback
- ISBN 10
- 0470616334
- ISBN 13
- 9780470616338
- Item weight
- 0.56 kilograms
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.
- Understand the essentials - your market, your proposition, and your delivery.
- Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
- Learn how to use testing to improve your site's conversion rate.
- Discover the holistic nature of web site optimization and why multiplicity matters.
- Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
- Combine creativity with analysis for the best possible results.
Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.
Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
"Synopsis" may belong to another edition of this title.
About the Author
Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.
Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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