Supplements included. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

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Bibliographic Details

Title

Web Analytics: An Hour a Day

Publisher

Sybex (edition 1)

Publication Date

2007

Language

English

ISBN 10

0470130652

ISBN 13

9780470130650

Binding

Paperback

Edition

Condition

Fair

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About this title

Synopsis

Written by an in–the–trenches practitioner, this step–by–step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company s bottom line.

Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.

About the Author

Avinash Kaushik is the author of the highly rated web analytics blog Occam′s Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad–Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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