Web 2.0 and Beyond : Understanding the New Online Business Models, Trends, and Technologies

Tom Funk

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Language: English

Published by Praeger, 2008

0313351872 / 9780313351877

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.Web 2.0 is more a series of trends than a basket of things: -More and more, power is in the hands of individual users and their networks. -Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. -New technology now makes rich online experiences and complex software applications possible, and at a low cost. -Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.…

Seller Inventory # 9780313351877

Title
Web 2.0 and Beyond : Understanding the New Online Business Models, Trends, and Technologies
Author
Tom Funk
Publisher
Praeger
Publication year
2008
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0313351872
ISBN 13
9780313351877
Item weight
437 grams
Dimensions
235x157x15 mm

AHA-BUCH GmbH

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