Watch This, Listen Up, Click Here : Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Bernice Kanner

29 ratings by Goodreads

Language: English

Published by Wiley Apr 2007, 2007

0470056436 / 9780470056431

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - A media and advertising CEO explains how his world shapes oursThe TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's 'On Madison Avenue' column.…

Seller Inventory # 9780470056431

Title
Watch This, Listen Up, Click Here : Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Author
Bernice Kanner
Publisher
Wiley Apr 2007
Publication year
2007
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0470056436
ISBN 13
9780470056431
Item weight
503 grams
Dimensions
235x157x17 mm

AHA-BUCH GmbH

Einbeck, Germany

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