Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)

Pine II, Joseph B.; Peppers, Don; Rogers, Martha

ISBN 10: 142214027X / ISBN 13: 9781422140277

Published by Harvard Business Review Press, 2010

All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Seller Inventory # MINV.142214027X.G

Synopsis:

Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship.' Over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

About the Author: B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of 'Mass Customization: The New Frontier in Business Competition' (HBS Press, 1993) among other books.

Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are co-authors of 'The One to One Future: Building Relationships One Customer at a Time' (Currency/Doubleday, 1993).

Bibliographic Details

Title: Do You Want to Keep Your Customers Forever? ...
Publisher: Harvard Business Review Press
Publication Date: 2010
Binding: Soft cover
Condition: good