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Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since 26 June 2006
All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Seller Inventory # MINV.142214027X.G
Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship.' Over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
About the Author: B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of 'Mass Customization: The New Frontier in Business Competition' (HBS Press, 1993) among other books.
Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are co-authors of 'The One to One Future: Building Relationships One Customer at a Time' (Currency/Doubleday, 1993).
Title: Do You Want to Keep Your Customers Forever? ...
Publisher: Harvard Business Review Press
Publication Date: 2010
Binding: Soft cover
Condition: good
Seller: More Than Words, Waltham, MA, U.S.A.
Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price! Seller Inventory # BOS-V-13d-01547
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52436527-6
Seller: Untje.com, Roeselare, Belgium
Paperback. Condition: Good. English. Seller Inventory # 10032246
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G142214027XI4N00
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Seller Inventory # LU-9781422140277
Quantity: 14 available
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In. Seller Inventory # ria9781422140277_new
Quantity: Over 20 available
Seller: INDOO, Avenel, NJ, U.S.A.
Condition: New. Seller Inventory # 9781422140277
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Seller Inventory # LU-9781422140277
Seller: INDOO, Avenel, NJ, U.S.A.
Condition: As New. Unread copy in mint condition. Seller Inventory # PG9781422140277
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Seller Inventory # LU-9781422140277
Quantity: 14 available