HOW TO WRITE ADVERTISEMENTS THAT SELL HOW TO PLAN EVERY STEP IN YOUR CAMPAIGN - USING SALES POINTS, SCHEMES AND INDUCEMENTS - HOW TO WRITE AND LAY OUT COPY - CHOOSING PROSPECT LISTS AND MEDIUMS- TESTS AND RECORDS THAT INCREASE RETURNS

Published by CHICAGO: A.W. SHAW COMPANY, 1912
Condition: Very Good Hardcover
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From Haddington Rare Books, North Berwick, United Kingdom

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