WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
Language: English
Published by Springer, Springer Jul 2002, 2002
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 184 pp. Englisch.…
Seller Inventory # 9783540439691
- Title
- WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
- Author
- Ron Kohavi
- Publisher
- Springer, Springer Jul 2002
- Publication year
- 2002
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3540439692
- ISBN 13
- 9783540439691
- Item weight
- 289 grams
- Dimensions
- 235x155x11 mm
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Synopsis
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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