How Voters Decide (Hardcover)

Richard R. Lau

27 ratings by Goodreads

Language: English

Published by Cambridge University Press, Cambridge, 2006

0521848598 / 9780521848596

Series: Book 7 of 23 - Cambridge Studies in Public Opinion and Political Psychology

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Hardcover. This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences. This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Title
How Voters Decide (Hardcover)
Author
Richard R. Lau
Publisher
Cambridge University Press, Cambridge
Publication year
2006
Condition
new
Binding
Hardcover
Language
English
ISBN 10
0521848598
ISBN 13
9780521848596
Series
Book 7 of 23: Cambridge Studies in Public Opinion and Political Psychology

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

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