Voice and Tone Strategy: Connecting with People through Content
Language: English
Published by XML Press, 2020
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 23.35
Quantity: Over 20 available
Add to basketSeller Inventory # I-9781937434687
- Title
- Voice and Tone Strategy: Connecting with People through Content
- Author
- Caldwell, Senior Lecturer In Music Oxford University And Tutor In Music John
- Publisher
- XML Press
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1937434680
- ISBN 13
- 9781937434687
Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and how we talk to each other taps into it. Our character, brought to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level.
In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences.
This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.
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California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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