En Vogue: Poster Collection 32 [Paperback] Richter, Bettina and Gaugele, Elke
Lars Mnller Publishers/Museum fnr Gestaltung Znric
ISBN 10: 3037786418 ISBN 13: 9783037786413
Published by Lars Mnller Publishers/Museum fnr Gestaltung Znrich, 2020
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Synopsis:
Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. In particular, they pander to the longing to escape routine everyday life, for these posters suggest that it is possible to attain a completely new identity simply by opting for a different garment or style. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging. Fashion posters from past and present are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. En Vogue brings together fashion advertising spanning roughly a hundred years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.
About the Author:
ELKE GAUGELE is an empirical cultural scientist and a professor at the Academy of Fine Arts in Vienna. She heads its Fashion and Styles program and the Austrian Center for Fashion Research.
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Title: En Vogue: Poster Collection 32 [Paperback] ...
Publisher: Lars Mnller Publishers/Museum fnr Gestaltung Znrich
Publication Date: 2020
Binding: Soft cover
Condition: New
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En Vogue: Poster Collection 32
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En Vogue : Poster Collection
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En Vogue (Paperback)
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Paperback. Condition: new. Paperback. Compiling fashion advertisements from the past 100 years, En Vogue shows how fashion reveals the aspirations of its era. Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. They are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging. En Vogue brings together fashion advertising spanning roughly 100 years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created. AUTHOR: Elke Gaugele is an empirical cultural scientist and a professor at the Academy of Fine Arts in Vienna. She heads its "Fashion and Styles" program and the Austrian Center for Fashion Research. 110 images Fashion posters as contemporary witnesses and cultural history.100 years of fashion advertising as a mirror of its time.Fashion as a popular driver in the development of poster design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783037786413
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En Vogue
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Paperback. Condition: New. Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. In particular, they pander to the longing to escape routine everyday life, for these posters suggest that it is possible to attain a completely new identity simply by opting for a different garment or style. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging.Fashion posters from past and present are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. En Vogue brings together fashion advertising spanning roughly a hundred years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created. Seller Inventory # LU-9783037786413
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En Vogue: Poster Collection 32
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En Vogue
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Lars Müller Publishers, Zürich, 2020
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Condition: New. Fashion posters as contemporary witnesses and cultural history. 100 years of fashion advertising as a mirror of its time. Fashion as a popular driver in the development of poster design.Werbung entwirft Traumwelten und ist gleichzeitig immer auch Ze. Seller Inventory # 369958081
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En Vogue
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Lars Müller Publishers, Zürich Jul 2020, 2020
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Taschenbuch. Condition: Neu. Neuware - Werbung entwirft Traumwelten und ist gleichzeitig immer auch Zeitzeugnis. In der Kategorie des Modeplakats spiegeln sich diese beiden Tendenzen exemplarisch. Über aktuelle Fashiontrends und Schönheitsideale hinaus reflektieren Modeplakate Moralvorstellungen und gesellschaftliche Verhältnisse. Sie bedienen die Sehnsucht, aus dem Alltag auszubrechen, in besonderer Weise, suggerieren sie doch die Möglichkeit einer ganz neuen Identität allein durch den Wechsel des Kleidungsstücks oder Stils. Androgyne Models und weniger normative Männer- und Frauenbilder in der Werbeindustrie stehen für den Aufbruch in neue Zeiten, in denen sich das Streben nach Individualität und kollektiver Zugehörigkeit stetig ausbalancieren muss.Modeplakate von gestern und heute sind Lifestyle-Angebote, sie erzählen Geschichten, sie verführen und schockieren. Mit Konvention und Provokation spielend, werden Körper mal üppig verhüllt und verkleidet, mal sinnlich inszeniert. Teilweise wird der Kaufappell nur indirekt kommuniziert. Ein Knopf oder ein Mantelkragen als pars pro toto illustrieren in historischen Plakaten die Produktqualität. Benetton-Kampagnen der frühen 1990er-Jahre zeigen einen neuen, viel diskutierten Weg in der Modewerbung. Offen erotische Zurschaustellung kontrastiert mit poetischen Andeutungen, die etwa das hochästhetische japanische Modeplakat charakterisieren. En Vogue versammelt Fashionwerbung mit ganz unterschiedlichen PR-Strategien aus rund hundert Jahren, die Abbild ihrer jeweiligen Kultur und Epoche ist.'Stop Motion' macht anschaulich, dass das traditionelle Medium Plakat das Moment der Bewegung schon immer mitgedacht hat. Die in der Publikation versammelten Arbeiten zeigen zudem, dass die Imitation von Bewegung und Räumlichkeit - abseits vom gegenwärtigen. Seller Inventory # 9783037786413
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En Vogue | Dt/engl, Poster Collection 32
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Taschenbuch. Condition: Neu. En Vogue | Dt/engl, Poster Collection 32 | Bettina Richter | Taschenbuch | 96 S. | Deutsch | 2020 | Lars Müller Publishers GmbH | EAN 9783037786413 | Verantwortliche Person für die EU: Lars Müller Publishers, Michael Klein, Hub 1, 84149 Velden, gpsr[at]lars-mueller-publishers[dot]com | Anbieter: preigu. Seller Inventory # 118367409
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En Vogue: Poster Collection 32
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