Visualizing the Web : evaluating online design from a visual communication perspective. Visual communications ; Vol. 1.

Language: German

Published by New York, NY ; Washington, DC ; Baltimore, Md. ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford : Lang, 2010

1433111454 / 9781433111457

Series: Book 1 of 7 - Visual Communication

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Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

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204 S. : Ill., graph. Darst., Neuwertig. - This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points - metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world. // Contents: Sheree Josephson/Susan B. Barnes/Mark Lipton: Introduction - Sally Gill: From Page to Screen and Beyond: The Evolution of Web Metaphors and Their Impact on Communication Design - Susanna Paasonen: Something New, Something Old, Something Borrowed: Web Pages and Visual Culture - Valerie V. Peterson: An Elemental Approach to Web Site Visuals - Craig Baehr: Thinking Visually: Heuristics for Web Site Analysis and Design - Sheree Josephson: Using Eye Tracking to See How Viewers Process Visual Information in Cyberspace - Roxanne O'Connell: Web Site Usability: Tips, Techniques, and Methods - Ulla Bunz/Juliann Cortese: How Do Users Evaluate Web Sites? - Susan B. Barnes: Visual Evaluation of the World Wide Web - Amanda Carlson/Sheree Josephson: Epilogue: An Interview with Hillman Curtis. ISBN 9781433111457 Sprache: Deutsch Gewicht in Gramm: 318.…

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Title
Visualizing the Web : evaluating online design from a visual communication perspective. Visual communications ; Vol. 1.
Author
Josephson, Sheree [Hrsg.]:
Publisher
New York, NY ; Washington, DC ; Baltimore, Md. ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford : Lang
Publication year
2010
Condition
Wie neu
Binding
kart.
Language
German
ISBN 10
1433111454
ISBN 13
9781433111457
Item weight
318 grams
Series
Book 1 of 7: Visual Communication
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Borkert, Schwarz und Zerfaß GbR

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