Visualizing Culture

Language: English

Published by Peter Lang Publishing Inc, US, 2014

1433122227 / 9781433122224

Series: Book 2 of 7 - Visual Communication

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In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a «pattern language» - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Seller Inventory # LU-9781433122224

Title
Visualizing Culture
Author
Roxanne M. O'Connell
Publisher
Peter Lang Publishing Inc, US
Publication year
2014
Condition
New
Binding
Paperback
Language
English
ISBN 10
1433122227
ISBN 13
9781433122224
Item weight
300 grams
Series
Book 2 of 7: Visual Communication

Rarewaves.com USA

London, London, United Kingdom

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